2nd Korean Food Storytelling Contest

2nd Korean Food Storytelling Contest

Deadline: November 17, 2021

2nd Korean Food Storytelling Contest (credit: hansik.or.kr)

KFPI will extend the period of the 2nd Korean Food Content Storytelling Contest as follows, so please pay active attention and participate.

The Korean Food Promotion Institute is proud to host the Korean Food Storytelling Contest, as a response to the post-COVID-19 era, under the theme “Korean Food, Joy of Eating.” The purpose of this contest is to discover PR content on Korean food that can be distributed in contactless ways both in Korea and overseas. Everyone is welcome to apply!

September 8, 2021
Chairperson, Korean Food Promotion Institute

Can Anyone Become an Artist with Korean Food?

Become a Korean Food artist with freestyle writing and sketches!

It's not difficult just follow the guidelines below

1. Contest outline 

Contest name: 

Korean Food Storytelling Contest

The subject of the contest: 

Korean food, Joy of Eating

Submission period: 

September 8, 2021 (Wed) to November 17, 2021 (Wed), by 24:00

Prerequisite: 

Anyone of Korean or non-Korean nationality who loves Korean food

2. Contest Components, Formats, and Plan for Use of Winning Entries

Component Format of submission Use of winning entries
Written work contest
Free-format
(essay, children’s story, poem, scenario for movie/ play/ musical, etc.)
*Word limit: up to *** words (10,000 characters if written in Korean)
- Original and/ or secondary copies will be posted to the KFPI’s social media accounts and published on the KFPI’s website or may be used in designing merchandising products.
- Exhibitions/ productions related to KFPI projects, etc.
Drawing contest
Free-format
(illustration, web poster, webtoon, folk painting, etc.)
* Photographs not accepted

* For further information, please refer to the KFPI’s website (hansik.or.kr).

  • No. of submissions: no limit (One person can submit to both components. In this case, however, he/she will be eligible to receive an award for only one component.)
  • Language of submission: any language

3. How to submit

Submit a written or illustrated work that reflects this contest's theme along with the application form and confidentiality pledge to the email address specified below.

(All items must be submitted in one compressed file. The file must be named as follows: "(Title)_(Name of submitter)".)

※ Send submissions to: bapdol@hansik.or.kr

4. Information on Screening Process

  • Method of screening/evaluation
  • Type Round 1: KFPI screening Rounds 2 and 3: Evaluation by internal and external experts
    Content Check whether submission conforms to the contest’s theme, accepted format and whether it can progress to Round 2 Assessment of submission based on four categories
  • Four categories according to which Rounds 2 and 3 (expert evaluation) will be conducted
  • Category Content of evaluation
    The sophistication of plan/ design Are the advantages and attractions of Korean cuisine adequately represented?
    Creativity and originality Is the story original and/ or fun?
    Resonance of submission Does the story resonate with the viewer? Does it have the potential to be remembered by consumers for a long time?
    Potential to be used as or incorporated into cultural content Does it have the potential to be used in future KFPI PR content?

5. Awards and Cash Prizes

  • No. of awards given: 78 (39 each to Koreans and non-Koreans)/ Total prize amount: KRW 40 million
  • Type Awards and cash prizes (prize amounts are per person)
    Grand
    Prize
    (KRW 3 mil.)
    Excellence Award
    (KRW 2 mil.)
    Outstanding Award
    (KRW 1 mil.)
    Encouragement Award
    (KRW 500,000)
    Participation Award
    (KRW 100,000)
    Korean Written work contest 1 person 1 person 3 person 5 person 10 person
    Drawing contest 1 person 3 person 5 person 10 person
    Foreigner Written work contest 1 person 1 person 3 person 5 person 10 person
    Drawing contest 1 person 3 person 5 person 10 person
  • Announcement of results: Nov. 30, 2021/ 16:00 (tent.)
    • Depending on the screening results, it is possible for no submissions to be selected for a particular award.
  • Presentation of awards: by Dec. 6, 2021 (tent.)

6. Precautions

  • All submissions must be accompanied by an application form and confidentiality pledge. Please note that if one or both of these documents are missing, the submission will be dropped from consideration.
  • The applicant is responsible for paying the tax and utility charge for cash prizes.
  • If an award recipient is a non-Korean citizen residing outside of Korea, the prize money will be wire transferred in the currency of the country of residence.
  • Submissions should not be linked to any legal issues (e.g. image rights, intellectual property rights). All civil and/or penal responsibilities resulting from legal disputes are the sole responsibility of the applicant. In this case, if the submission was selected to receive an award, the award will be revoked and the prize money confiscated (if already paid). 
  • The KFPI may use a winning submission, with the consent of the submitter, in publications in reproduced form. Such reproductions may also be used in PR materials distributed to the general public.
  • Submissions must be original creative works. If a submission was previously submitted to a different contest; plagiarizes, illegally cites, or copies another artwork, either in whole or in part; or otherwise violates any of the above-mentioned precautions, it will be dropped from consideration. If it has already received an award, the award will be revoked and the prize money confiscated.
  • The content of and all other issues related to the screening/evaluation process will be kept confidential. Applicants may not object to or file an official complaint about the screening or evaluation process.
  • The number of awards and/or prize money amount may be changed depending on the screening results. If there are no submissions that satisfy the screening committee’s criteria for a particular award, the award may not be given at all.

7. Inquiries

KFPI employee responsible for Korean Food Storytelling Contest 2021

☎ +82-2-6300-2070 (Hours: Monday-Friday, 10:00-17:00 (KST))

☑  Email: bapdol@hansik.or.kr

8. Attachments

For more information, please refer to the attached file.

Attachment 1. Announcement Korean Food Content Storytelling Contest 

  1. Korean Food Content Storytelling Contest Announcement.hwp
  2. Korean Food Storytelling Contest 2021 Call for submissions.docx

Attachment 2. 1 copy of application form and pledge form for Korean food content storytelling contest

  1. Korean food content storytelling contest participation application form and pledge form.hwp
  2. Application Form & Pledge.docx

Attachment 3. One copy of the promotional banner image for the Korean food content storytelling contest.

  1. Korean food content storytelling contest promotional banner image.jpg

Attachment 4. The 1st Korean Food Content Storytelling Contest Award-winning works, 1 copy

  1. Workbook of the 1st Korean Food Content Storytelling Contest.pdf

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